The desperation of retailers grows by the day. I head to Wal-Mart and Giant in Harleysville every Sunday morning at 7:00
am.
to do my weekly grocery shopping. I go to Wal-Mart at opening to avoid
the freaks we see weekly on the People of Wal-Mart post. The workers at
Wal-Mart are only a small step above the customers. They can barely
communicate, rarely look you in the eye, and generally act like they are
prisoners in an asylum.
I’m in winter/bad times ahead prep mode. I had a load of fire wood
delivered yesterday which I wheelbarrowed to the back yard and stacked
with my already decent sized stack. Last week I took an empty propane
canister back to Wal-Mart to replace it with a full canister. That would
give me three full propane tanks. I left the empty tank outside next to
the propane cage and went in to pay. The old lady cashier with the
gravelly smoker voice told me she would call for someone to get me a new
tank.
I went over the cage and patiently waited for a Wal-Mart drone to
come out, unlock the propane cage and give me a full tank. Two minutes,
five minutes, and eventually ten minutes go by with no one coming out to
help me. The cashier pokes her head out the door and shrugs her
shoulders and says no one is responding to her calls. What a well oiled
machine they have at Wal-Mart. Eventually the old lady abandoned her
cashier post and in a painstakingly slow manner proceeded to unlock one
bin after another until she found a full tank. I’m sure a line of
unhappy customers were piling up at the only register in the garden
center while she spent ten minutes getting me my propane tank.
A transaction that should have taken five minutes from start to
finish ended up taking closer to twenty five minutes, with another five
or six customers also dissatisfied with their extra long wait. This is a
perfect example of how not to do business. Maybe Wal-Mart’s problems
are bigger than households having less to spend. They are attempting to
maintain their profit margins by reducing staff hours, hiring low
quality people, and paying them shit wages. In the short run it may keep
profits higher, but in the long-run customers will go elsewhere. Except
most of the elsewhere stores closed up years ago when Wal-Mart arrived
and underpriced them into bankruptcy.
My shopping experience at Giant is generally pleasant. The staff are
nice, competent, and have been there for years. They know what they are
doing and serve you with a smile. But their store is part of a worldwide
conglomerate, so things have changed for the worse over the last four
months. They renovated the entire store, creating bigger aisles and
moving stuff around. That’s annoying, but after a while you figure out
where they moved the stuff you want. The real negative change was the
dreaded “Everyday Low Pricing”. This weasel phrase means you will be
paying more. This is what the Apple idiot CEO – Ron Johnson – did at JC
Penney. It put them on a rapid path to bankruptcy.
The weekly sale items at Giant have virtually disappeared. This has
coincided with the drastic increase in beef, pork and fresh produce
prices. Since “Every Day Low Pricing” went into affect our weekly
grocery bill has gone up 20%. And I
am
buying far less beef and more chicken. In the past I would stock up on
sale items and put beef, pork and whatever was on sale in our storage
area freezer. Now I
am
stuck buying what we need that week. No bargains, just fully priced
food items. Be forewarned, whenever you see a store announce “Everyday
Low Pricing” you are getting screwed.
The Boos Begin in August & Bells Start Jingling in October
The desperation of Wal-Mart and most of the other mega-retail chains
is no more clearly evident than in their relentlessly ridiculous
acceleration of holiday marketing displays. I was flabbergasted when I
saw Halloween candy, decorations and costumes in row after row BEFORE
Labor Day at my local Wal-Mart. Selling Halloween candy two months
before Halloween is idiotic and a sure sign of desperation. Retailers
have run out of merchandising ideas. I wouldn’t even consider buying
Halloween candy until the week before Halloween. Do Wal-Mart freaks of
the week actually buy Halloween merchandise in September?
Holidays used to be special occasions that lent a sense of sales
urgency for retailers for a week or two, to pump up sales. Now Wal-Mart
and the rest of the dying retailers have Christmas, Easter, Fourth of
July, and Halloween displays up for 80% of the year. There is no sense
of urgency to buy. From September 1 though October 31 there are rows and
rows of bags of corporate produced chemicals disguised as candy. I
suppose the obese masses buy this crap in anticipation of Halloween,
tell themselves they’ll only take one, and then shovel the entire bag
down their gullets.
So last week, still a full two weeks before Halloween, Wal-Mart had
already converted their entire garden center into a Christmas wonderland
of cheap mass produced Chinese cookie cutter Christmas decorations and
lights that will blow out after three hours of use. They had also
converted aisles at the front of the store to Christmas displays. Who
the hell shops for Christmas crap in October? There is nothing like
having cheap Chinese Christmas crap available for over two months to
create a sense of urgency to buy. Wal-Mart and the rest of the
mega-retailers have got nothin. They have no original merchandising
ideas. They don’t even try anymore. They source low quality goods from
China and compete solely on price. I can’t wait for the Easter candy to
appear on Wal-Mart’s shelves in late December.
Black Thanksgiving
Black Friday is dead. Long live Black Thanksgiving. The riots and
stampedes by the ignorant masses for toasters and HDTVs on Black Friday
are now being replaced by retailers and malls across America opening at
6:00 pm on Thanksgiving. It actually seems fitting. How better to give
thanks for our mass consumption, debt financed, materialistic, iGadget
addicted society than to open stores on Thanksgiving. Spending time with
family is overrated anyway. If you had to spend six hours with cousin
Eddie and aunt Bethany, you’d be looking forward to an early opening at
Macy’s.
The bullshit message from the mega-retailers is: “We’re not opening
on Thanksgiving out of desperation or greed. We’re doing it simply to
satisfy the demands of our customers”. It’s a racist national holiday
anyway. We should be going to an Indian run casino on Thanksgiving to
make up for our past sins. Opening stores and forcing workers to work on
Thanksgiving is pathetic, disgusting and a truly desperate measure in
this consumer empire in decline. The law of diminishing returns has been
invoked upon the mega-retailers that dominate our suburban sprawl
paradise.
These retailers can start holiday merchandising three months before
the actual holiday. They can open their doors on Thanksgiving, Easter
and Christmas. It’s nothing more than shuffling the deck furniture on
the Titanic. We’ve allowed bankers, politicians and corporate titans to
financialize our economy, gutting the once thriving middle class,
sending manufacturing jobs overseas, and convincing the clueless masses
that consumer goods purchased with debt is equal to wealth. But, we’ve
reached the point of no return. There are 248 million working age
Americans and 102 million of them are not employed. Of the 146 million
working Americans, 82 million of them make less than $30,000 per year.
While retailers have added billions of square feet since 1989, real
median net worth is 5% lower over 24 years. Retailers are attempting to
get blood from a stone. The stone is in debt, approaching retirement
with no savings and dead broke.
We have one entity that deserves the most credit for destroying the
American Dream. Real median household income is lower than it was in
1989. The 2008 collapse was caused by the
easy money
bubble machine at the Federal Reserve. We had the opportunity to hit
the reset button, implement rational economic and monetary policies,
take our lumps, and make the banking culprits pay for their crimes.
Instead, the easily manipulated masses believed the Wall Street
storyline and allowed the Federal Reserve and feckless politicians to
save the banking cabal with extreme money printing and debt creation.
This has pushed the middle class closer to the breaking point, while
further enriching the oligarchs. The Federal Reserve saved their owners
and lured the masses further into debt.
The Fed, Wall Street, and Washington DC have successfully driven
consumer debt to an all-time high, blasting through the $3 trillion
level. Declining real incomes and rising debt are a sure recipe for
success.
Our entire economic paradigm is built upon desperate measures. Zero
interest rates, $3 trillion of QE, systematic accounting fraud, fudged
economic data, and doling out subprime loans to auto renters and
University of Phoenix wannabes have failed to revive our moribund
economy. Delusions don’t die easily. But they do die. We are reaching
the limit of this delusionary dream built upon debt, denial, and
deception. Make sure you wolf down that Thanksgiving feast before 5:00
pm. There are HDTV’s to fight for at 6:00 pm.