Monday, May 19, 2014

Mexico divided: Stark unaltered photographs capture middle class affluence side-by-side with extreme urban poverty

These striking photographs show the scale of poverty - and affluence - that live shoulder-to-shoulder in Mexican cities.
A modern, luxury apartment block towers with confidence over its surroundings. Residents enjoy the view from their rooftop gardens but - tellingly - have set up large screens to block out the view in one direction.
If they were to peer round the barricades, however, they would be confronted with a slum-like maze of cramped, tumbledown concrete constructions just inches from their plush existences.
The photographs were produced by ad firm Publicis, based in Mexico City. In a nod to the sheer disparity on display, creators of the anti-poverty ad campaign, called Erase the Differences, felt compelled to put a disclaimer on each picture reading: 'This image has not been modified. It's time to change that'.
Haves and have-nots: This lavish block of apartments can be seen right next to a sea of tumbledown flats - though residents have blocked off the view
Haves and have-nots: This lavish block of apartments can be seen right next to a sea of tumbledown flats - though residents have blocked off the view

Striking: The bright whites and colourful roofs of the wealthier homes are a graphic contrast with the dull concrete just over the wall
Striking: The bright whites and colourful roofs of the wealthier homes are a graphic contrast with the dull concrete just over the wall

Tumbeldown: The smart roofs and garages of the homes in the foreground are a far cry from the corrugated roofs and makeshift washing lines of the poorer homes
Tumbeldown: The smart roofs and garages of the homes in the foreground are a far cry from the corrugated roofs and makeshift washing lines of the poorer homes

Wrong side of the tracks: Manicured lawns, smart driveways and a concealing screen of greenery separate the affluent homes from their less wealthy equivalents
Wrong side of the tracks: Manicured lawns, smart driveways and a concealing screen of greenery separate the affluent homes from their less wealthy equivalents

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