Sir Martin Sorrell, head of advertising giant WPP, rejected criticism of executive pay in the wake of a study showing it rose by almost 50 per cent in the past year.
David Cameron described the huge increases commanded by bosses at a time when ordinary workers have had their incomes squeezed as 'disturbing’.
High flying: Sir Martin Sorrell, pictured with his wife Lady Cristiana, said his pay as head of advertising giant WPP is very low
But Sir Martin, 66, said his bumper income, which rose by 83 per cent to £4.2million last year, was fully justified and was mostly linked to the firm’s performance.
He added that he considered his basic salary, of just over £1million, to be 'very low’.
Condemnation: Nick Clegg (left) and David Cameron have both said bumper pay rises for Britain's top bosses are unacceptable
Deborah Hargreaves, chair of the High Pay Commission which is looking into executives’ remuneration, said the performance-related pay deals enjoyed by executives 'don’t really work’.
But in an interview with the Daily Mail, Sir Martin angrily defended his bumper pay packet.
He said: 'The only planet I am living on is looking at our company in terms of the competition – that’s the planet. We need to maintain a competitive position. The UK only accounts for 12 per cent of our business. We have more Brazilians, Russians, and Indians than we have Americans and Brits.
'In 2009 it was a tough year for us and compensation across the board fell. In 2010 we delivered record profit.
'People are not distinguishing between fixed pay and incentive pay. I don’t sell my stock. Other people, including our competitors, do. The value of the business has grown from £1million to £8.5billion over its life.’
However, there was little sympathy for him among ordinary workers outside WPP’s offices in West London last night.
One of the firm’s delivery men, who declined to give his name, said: 'To say that his salary is not very much is really insensitive. I’m not earning that much, no one is.’
Yesterday’s report by the IDS showed pay among directors of Britain’s FTSE 100 companies had risen by 49 per cent last year. It now averages £3.8million.
The Prime Minister said the increase was 'not okay’ when millions were facing pay freezes and called for 'transparency, proper accountability and a sense of responsibility from boardrooms’.
And Bob Crow, leader of the Rail, Maritime and Transport workers’ union, said: 'The same top bosses demanding wage restraint and attacks on workers’ rights on the shop floor have been caught stuffing their own pockets in the boardroom.’
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