Facebook+Brand Name = Millions of Fans

Today is the time when social media is rapidly redefining the marketing landscape. Companies are eager to join the social media band wagon and are willing to spend money and time on social media marketing.

By doing social media marketing the right way, companies can successfully spur the web traffic to their website and establish themselves as a brand in their respective industries. Amongst the various sites that help in brand building, Facebook leads the league.

Facebook hit the 175,000,000 active user mark, just 5 weeks after it hit 150 million users in January. At this rate, Facebook has been growing by a whopping 600,000 users per day over the last several weeks,

Facebook has been instrumental in getting increased attention from fans, especially if the company is already a brand. Brands get more popularity from Facebook because:

1. Peoples already know about their products and services.
2. They are popular in their competition.
3. People regularly search for popular brand names.

Here’s a comparative study of Coca-Cola/Pepsi & Microsoft/Oracle to see how bigger brand get better results from Facebook:

Coca Cola(Facebook Fans Page)

Details

2008 Sales (mil.) $31,944.0
2008 Employees 92,400

Competition
PepsiCo

PepsiCo(Facebook Fans Page)

Details
2008 Sales (mil.) $13,796

Competition
Coca Cola

Pepsi is also popular but when they created a fans page on Facebook Coca Cola outnumbered them. The reason being people started showing more interest in Coca Cola as it is a bigger brand, thereby making it more popular!

Here’s another example that shows how more popular brands get better returns from Facebook.

Microsoft Vs. Oracle

Microsoft(Facebook Fans Page)

Details
2009 Sales (mil.) $58,437.0
2009 Employees 93,000

Competition
Oracle

Oracle

Details
2008 Sales (mil.) $22,430.0
2008 Employees 84,233

Competition
Microsoft

Here Microsoft & Oracle both are popular but when it comes to Facebook people started showing there interest in Microsoft & Microsoft became more popular then oracle on Facebook as well.

So Facebook helps companies to create there own brand but if you are already a brand then Facebook helps you to get attention from millions of fans.