The nation's airlines are reporting soaring 2015 profits largely
because of sinking fuel prices. The record income, however, isn't
translating into big cuts in airfares.
In hopes of appeasing
travelers, some carriers are buying newer planes and remodeling
terminals. One airline has even brought back free snacks for
economy-section fliers.
In earnings reports released this week, executives from the
country's biggest carriers crowed about profits that have surpassed
totals reported before the Great Recession and the 2001 terrorist
attacks.
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"Our 2015 performance was a record for Delta on all fronts," said Delta Air Lines Chief Executive Richard Anderson, whose airline reported $4.5 billion in net income for the year, compared with $659 million in 2014.
The
airlines can thank demand for air travel that increased up to 9% last
year, while the price of fuel —one of the airline industry's biggest
expenses — dropped more than 30%.
Despite the plunge in fuel costs, domestic airfares for the year have changed little from 2014.
According
to Farecompare.com, a site that tracks ticket prices, the cheapest
domestic airfare rose by 1.5% in 2015 over 2014. The U.S. Department of
Transportation has yet to calculate airfares for the entire year, but
the average domestic fare for the first six months was $388, down less
than 1% from the same period in 2014.
As long as demand for air
travel remains strong, airlines are not under pressure to slash fares,
said Seth Kaplan, managing partner for the trade publication Airlines
Weekly.
"These business are not charities, and they are not going to give consumers benefits just for the sake of doing it," he said.
Because
of a series of mergers over the past decade, more than 70% of all
domestic traffic is now controlled by four airlines, said Richard
Gritta, a University of Portland finance professor and airline expert.
The big four carriers — Southwest, American, United and Delta —
controlled 50% of U.S. air traffic 10 years ago.
"Why would they want to cut fares when we don't have a choice if we want to fly?" he asked.
Don't expect to get a discount on those fees to check bags, either.
If
airlines were to sharply reduce or eliminate all passenger fees, most
of the airline industry's profits would evaporate, said Henry
Harteveldt, travel industry analyst for San Francisco-based Atmosphere
Research Group.
"If someone is looking at these profits and thinking 'Does that mean
bag fees will go away?' The answer is not only no, but very much no," he
said.
Airline executives say they are sharing the wealth with
passengers by investing some of their windfalls into new planes, better
amenities and remodeled terminals. They're also giving raises to
employees and dividends to investors.
Delta announced in December
that it plans to order 20 Embraer 190 jets and 20 737 planes from
Boeing. The 737 jets feature larger overhead bins and upgraded
audio-video entertainment systems in the seat backs. The planes are
scheduled to be added to the fleet by 2019.
United Airlines, which
reported a net income of $7.3 billion for 2015, compared to $1.1
billion the previous year, announced plans to buy 40 new Boeing 737-700
planes that will enter its fleet beginning in mid-2017. Some of the new
planes will be used to replace smaller, 50-seat planes operated by the
carrier's regional airline.
Starting in February, United also
plans to bring back free snacks to passengers in economy seats, with
Dutch caramel-filled waffles served in the morning and rice crackers,
mini pretzel sticks and ranch soy nuts offered during the rest of the
day. Coffee, juice and other nonalcoholic drinks are already free.
Southwest
Airlines, which reported $2.2 billion in net income in 2015, up from
$1.1 billion in 2014, plans to speed up the retirement of more than 120
Boeing 737 planes, many of which are at least 15 years old. The old 737s
would be replaced by new aircraft with modern amenities such as
wireless Internet.
The flurry of plane ordering doesn't mean that
airlines will be adding lots of flights. Some of the new equipment is
replacing old planes, and carriers are being careful not to expand
overall capacity by too much, which would have the effect of lowering
fares, industry experts said.
Only two weeks ago, the nation's largest carriers adopted the first
airfare hike of 2016 but the increase was only about $4 per flight. In
contrast, some of the fare hikes adopted in 2014 were as high as $10 per
flight.
The good news, according to industry experts, is that the
lower fuel costs have allowed ultra low-cost carriers such as Spirit
Airlines and Frontier Airlines to expand, which puts pressure on the
larger carriers to keep fares from rising in those routes served by the
low-cost carriers.
Denver-based Frontier announced this month
plans to launch 56 new routes beginning by June, a 40% increase from the
carrier's current 120 routes. In November, Spirit added seven new
routes from Los Angeles International Airport to such destinations as
Seattle, Oakland, Phoenix and Denver.
Delta, American and United have already taken steps to keep the ultra low-cost carriers from luring away too many customers.
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Three
years ago, Delta Air Lines introduced extra-cheap tickets, dubbed Basic
Economy fares, which are nonrefundable, can't be upgraded or changed
and don't let passengers choose their seats. The fares were originally
launched in response to competition from low-fare carriers flying out of
Detroit but Delta has since expanded the Basic Economy fares to other
routes.
Fort Worth-based American Airlines
announced two months ago that it will launch a no-frills, bare-bones
fare. The carrier has yet to reveal details of the new fare, which start
this year.
Not to be left behind, United Chief Revenue Officer
Jim Compton said this week that the Chicago-based carrier will introduce
an "entry-level fare" that will be directed at "price-sensitive
customers." The new fare category will be available in the second half
of this year.
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