A customer walked into his pizza shop and changed Philadelphia with $1 and a single Post-it note.

Philadelphia is the poorest large city in the United States.

And it's the city with the worst deep poverty rate in the country, with roughly 185,000 people (including 60,000 kids) living on incomes below half of the federal poverty line. With that, homelessness is on the rise, and the city doesn't have enough resources to be there for everyone.

Heavy, right?

Well, I don't mean to bum you out. Actually, I want to shine a big, bright light on some people who are giving Philadelphia's homeless a daily taste of hope and kindness.

At one Philly pizza parlor, customers can "pay it forward" by pre-purchasing $1 slices of pizza for people in need.

Owner Mason Wartman, who left his Wall Street desk job to open Rosa's Fresh Pizza, says pay-it-forward pizza started with one customer, one dollar, and one Post-it note.

Mason Wartman stands at the helm of Rosa's Fresh Pizza.

The customer was inspired by an Italian coffee house practice called caffè sospeso (suspended coffee), by which customers can pre-purchase cups of coffee for less fortunate customers. Wartman wrote the purchase on a Post-it and slapped it on the wall behind the register to be redeemed by the next homeless patron to enter the store.

As word spread, more and more customers participated.

And Rosa's wall blossomed with colorful notes signifying acts of kindness — and a guaranteed slice for everyone who walked in, regardless of their ability to pay.

Since that first pay-it-forward slice, Rosa's has provided nearly 10,000 pizza slices to needy Philadelphians.

Pre-purchased slices now represent a whopping 10% of Rosa's business. And it's having a remarkable impact on the community, showing not only that acts of kindness can be contagious, but also how a small gesture of support can have a ripple effect of positivity.

In the video, Wartman tells the story of a homeless regular who disappeared for a while only to return having found a new job and wanting to pay it forward as others had done for him. And in an interview with the Pittsburgh Post-Gazette, Wartman notes that some have even said the program has helped to keep them out of trouble with the law:

"[Wartman] said people who receive the slices have told him the generosity helps them avoid committing petty crime to get money for food. 'I knew it saved people money,' Mr. Wartman said. 'I hadn't considered that it stopped people from committing crime.'"

If one small business acting as a hub of kindness can have this kind of effect, imagine the potential impact of an entire community of businesses and their customers doing the same thing.

If you'd like to see more of this sort of thing in your neighborhood, share this story with folks at your favorite local businesses and ask your friends to do the same. I know I will.

Transcript:

Show Transcript

About:

This here is an Upworthy original, featuring Rosa's Fresh Pizza. If you'd like to pre-order a slice (or 200) for folks who would appreciate a warm meal, here's their donate page. Follow Rosa's on Facebook and Twitter. Thumbnail image by Mack Male and photography via Cliff used under Creative Commons licenses.
If you were inspired by this story, check out more on Rosa's Fresh Pizza over at Fast Company.

Topics:

• Humanity and Culture

Next bit of Upworthiness:

ThisKid'sScaryPersonificationOfDepressionGivesMeChills