I’ve noticed several CEOs, political pundits
and so-called economic experts saying they’re confused as to why
Americans are so down. Consumers should be out buying stuff, they say,
for the economy is humming again. Just look at the key indicators: GDP
is growing, corporate profits are high, the stock market is soaring,
jobs are being created, the unemployment rate is steadily dropping, and
people’s disposable income is up.
Yet, as the CEO of the Container Store recently grumped, consumers are in a “retail funk.”
That’s so cluelessly wrong, sir. Consumers
(unlike you platinum-card members of the CEO Club) are in an income
funk, meaning we have very little of the green stuff coming in. The
bottom line is that Americans are down, because … well, because most of
us are down. Yearly income for the typical household is $3,300 lower
today than in 2007, when Wall Street barons crashed our economy. Or look
at what’s happened to the typical American family’s net worth. It was
nearly $88,000 10 years ago, but today it’s down to $56,000 — that’s
more than a one-third drop, even though we’re told that America is
enjoying “a strong recovery.”
The lesson for the Powers That Be is that there is no species called “consumers.” Rather, that creature is just a worker with a decent-paying job. Eliminate the job or shrivel the pay and — poof! — consumerism goes away.
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