More recently, Wal-Mart’s holiday public-relations headache began when a
Canton, Ohio, store decided to hold a food drive for needy local
families for the holidays. What made this a PR nightmare was that the
needy families were full time Wal-Mart employees who were working in the
store holding a food drive.
Thus, our questions over the arc of these columns about some of the
largest retailers in America -- Wal-Mart is the single largest private
employer in the country; McDonald's, the largest fast food chain – are
simply this:
What should it mean to be employed full time in America?
Should taxpayers be supplementing the salaries of these often minimum-wage workers at large profitable firms?
What would it mean if higher salaries were mandated by an increased minimum wage?
Wal-Mart has 2.2 million employees, including 1.3 million hourly
workers. It employs 1.2 million people in the U.S. alone. Gross revenue
is $475 billion, generating profits of $17.20 billion. It dominates the
discount retail space, and according to Bloomberg, has a 66.70 percent market share.
The size of Wal-Mart is sometimes difficult to visualize. To put it into
some context, consider the following: 100 million U.S. shoppers
patronize Wal-Mart stores every week. Wal-Mart has twice the number
employees of the U.S. Postal Service, a larger global computer network
than the Pentagon, and the world's largest fleet of trucks. Americans
spend about $36 million dollars per hour at the stores. Wal-Mart now
sells more food than any other company in the world, capturing one of
every four dollars spent on food in the U.S. The average American family
of four spends over $4,000 a year there. Each week, it has 200 million
customers at more than 10,400 stores in 27 countries. If the company
were an independent country, it would be the 25th largest economy in the
world.
Given the sheer size of Wal-Mart, how it pays "associates" is likely to
have an outsized impact on their local and state communities, according
to a number of studies.
Wal-Mart's low wages have led to full-time employees seeking public
assistance. These are not the 47 percent, lazy, unmotivated bums.
Rather, these are people working physical, often difficult jobs. They
receive $2.66 billion in government help each year (including $1 billion
in healthcare assistance). That works out to about $5,815 per worker.
And about $420,000 per store. But the federal and state aid varies
widely; in Wisconsin, a study found that it was at least $904,542 a year
per store. (See the accompanying chart.)
Why, I keep asking myself, do we effectively want to subsidize a private
company’s employees? Wouldn’t it make much more sense to raise the
minimum wage to a level that a full-time worker could support the
average American family of four? Just $11.33 puts a 40-hour employee
over the poverty line. The costs of this increase would be borne by the
company and its consumers -- not the taxpayer.
Perhaps the most ironic aspect of this are the advantages to the
retailer of higher associate salaries. Some stores have discovered that
raising wages provides a competitive advantage.
Retailers like Trader Joe's and Costco pay significantly more than
their giant competitor. At Costco, employees earn 40 percent more than
at Wal-Mart’s Sam’s Club. Average employees wages at the warehouse
retailer are $21.96 per hour, and most of Costco’s U.S. employees are
eligible for benefits.
The “underinvestment in labor” is part of the reason Wal-Mart has such enormous turnover. Estimated as high as 70 percent, the retailer incurs enormous costs for recruitment, administration and training.
A Harvard Business School study
found higher wages decreased employee turnover, increased morale, and
improved customer satisfaction ratings. This adds up to increased sales
and improved profitability for the retailer.
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