The only way to not just survive but thrive
as an entrepreneurial enterprise is to destroy fixed costs and labor
overhead.
It is not coincidental that the middle class
and small business are both in decline.Entrepreneurial enterprise
and small business have long been stepping stones to middle class
incomes and generational wealth, i.e. wealth that is
passed down to future generations rather than consumed. As the
headwinds to entrepreneurial enterprise and small business rise, the
pathway to middle class prosperity narrows.
The
Washington Post published
a study that found U.S.
businesses are being destroyed faster than they’re being created.
While not exactly a surprise, it was sobering evidence that small
enterprise is in structural decline:
The decline of small business also hurts
employment. Successful small businesses expand and hire
employees. As small businesses close, jobs vanish en masse.
I
have addressed this systemic decline many times,
for example: The
Decline of Self-Employment and Small Business (April 22,
2013)
Here’s
Why Small Business Isn’t Hiring, and Won’t be Hiring (July
11, 2011)
What are the headwinds to entrepreneurial
enterprise and small business? Here are a few key dynamics:
1. Barriers erected by cartels and the
government. Cartels prosper by eliminating competition, and
the easiest, cheapest way to restrict competition is to influence
government to create regulatory barriers that raise the cost to
levels no small business can afford. There are dozens of examples of
regulations that do little to “protect the public” (the usual
rationalization) whose primary intent and effect is to suppress
competition.
Sickcare and higher education, to take two
egregious examples, are protected from real competition: there is
little real transparency in pricing and little accountability for the
efficacy of the product (diplomas, wellness).
2. Overcapacity. Supply exceeds
demand in almost every nook and cranny of the global economy. There
aren’t many high-value opportunities to pursue because every field
is already crowded or restricted.
The market ultimately sets the value of any
output. You can ask $30 for a lunch plate but the market will
determine the value. If your cost is $20 per plate and the market
value is $15, you will lose money and go out of business.
3. High cost structure. Many people
are calling for small businesses to pay their employees a living
wage. I understand the emotional source of this demand: a desire to
close the income gap and raise the standard of living of the working
poor. But since the market sets the value of any enterprise’s
output (good or services), and the business has fixed costs (rent,
utilities, business licence fees, taxes, inventory, back-office
overhead such as accounting, etc.), a business can only pay wages and
labor overhead out of gross profit–what’s left after fixed costs
are deducted from revenue.
Fixed costs and labor costs are both
skyrocketing. Commercial landlords have inflated
expectations of rent, thanks to the Fed-induced real estate bubble:
since they overpaid for the building, they need to charge high rents
to cover their mortgage payments and property taxes.
As I have explained in previous entries in this
series on the middle class, the costs of labor overhead–healthcare
insurance, pensions, payroll taxes, worker compensation, etc.–are
rising. That leaves less available for wages.
Local governments are responding to their own
soaring healthcare and pension costs by raising junk fees and taxes
on small business: in many areas, a new small business faces a
blizzard of fees for licenses, permits, etc.
The fundamental context of our economy is
not conducive to small business or conventional employment: the
cost of human labor keeps rising while technology that replaces human
labor gets cheaper; fixed costs keep rising while overcapacity and
anti-competitive barriers reduce high-value opportunities.
Any enterprise exposed to free-market forces
must create value. If businesses can only create low value good and
services, i.e. goods and services with thin margins, they can only
pay low wages–not just to employees, but to the
owners/entrepreneurs.
The only way to not just survive but thrive
as an entrepreneurial enterprise is to destroy fixed costs and labor
overhead. The food services enterprises that will thrive are
those that share the expensive fixed costs of a
kitchen. The enterprises that thrive will not own vehicles, they will
share vehicles. The enterprises that thrive will not have employees,
they will draw upon self-employed people who organize to complete a
specific project/task and share the revenue.
The way to destroy fixed costs and labor
overhead is to pay no business rent, own no vehicles, have no
employees, owe no debt, own your own tools/means of production and
nurture human and social capital. This model for small
enterprise is overturning all the skimming cartels and bureaucracies:
commercial real estate, local government fees and property taxes,
etc. etc.
The future of middle class prosperity is
entrepreneurial enterprise and joining the class of Mobile Creatives
who minimize fixed costs and overhead and maximize productive
cross-fertilization of skills, human and social capital and debt-free
ownership (or shared access to) the means of production.
I
cover all of this in my new book Get
a Job, Build a Real Career and Defy a Bewildering Economy, which
is in essence a how-to guide on becoming a Mobile Creative as a means
of securing middle class prosperity in the emerging economy.
No comments:
Post a Comment