Sony is closing 20 of its 31 US retail stores according to the company, and laying off 1,000 workers.
The job cuts are part of a broader strategy to cut 5,000 jobs
globally, spin off the struggling TV division, and get out of the PC
business altogether.
“While these moves were extremely tough, they were absolutely
necessary to position us in the best possible place for future growth,”
said president and chief operating officer of Sony Electronics, Mike
Fasulo in a statement.
In an age where big box retailers like Best Buy are having an
increasingly difficult time surviving online competition, closing retail
stores is a smart move, even if job cuts are always a tough decision.
While Sony’s recent launch of the PlayStation 4 has been enormously successful,
catapulting the company to the #1 spot in the video game console
business ahead of both Microsoft and Nintendo, the company as a whole
continues to flounder.
Sony’s credit rating was downgraded to junk status recently, and the company’s impressive-looking new smartphone, the Xperia Z2, sits in the shadow of Samsung’s much more widely-hyped S5.
Some investors continue to urge the company to take even more drastic
steps, including spinning off Sony’s entire entertainment wing,
something Sony CEO Kaz Hirai refuses to do.
Whether the current strategy will be enough to return Sony to a more stable footing remains a big question mark.
The news follows layoffs at Sony’s Santa Monica game studio.
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