Consuming Kids throws desperately needed light on the practices
of a relentless multi-billion dollar marketing machine that now sells
kids and their parents everything from junk food and violent video games
to bogus educational products and the family car. Drawing on the
insights of health care professionals, children’s advocates, and
industry insiders, the film focuses on the explosive growth of child
marketing in the wake of deregulation, showing how youth marketers have
used the latest advances in psychology, anthropology, and neuroscience
to transform American children into one of the most powerful and
profitable consumer demographics in the world. Consuming Kids pushes
back against the wholesale commercialization of childhood, raising
urgent questions about the ethics of children’s marketing and its impact
on the health and well-being of kids.
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