MINNEAPOLIS (AP) — Struggling consumer electronics chain Best Buy
said Friday that a key revenue metric declined during the critical
holiday season.
But its flat performance in the U.S. was better than the past several quarters, and online revenue showed strong growth.
Shares of Best Buy (BBY) climbed almost 12% Friday.
Sales
for November-December can comprise up to 40% of a retailer's annual
revenue, making it the most crucial period on the calendar.
Best
Buy has been implementing a turnaround plan aimed at improving results
as it faces tough competition from discounters and online retailers.
The
chain said revenue at stores open at least a year fell 1.4% for the
nine weeks ended Jan. 5. This figure is a key gauge of a retailer's
health because it excludes results from stores recently opened or
closed.
The company's U.S. performance was flat. While this was a
hair below the 0.3% increase Best Buy reported in the prior-year period,
President and CEO Hubert Joly said in a statement that it was an
improvement over the past several quarters.
Best Buy tapped Joly
in August to help reverse its slide. Joly has made management changes,
including hiring CFO Sharon McCollam in November, and outlined a plan to
improve results that includes beefing up customer service and revamping
stores while cutting overhead and supply-chain costs.
Best Buy
said that sales were strongest among cell phones, tablets, electronic
readers and appliances, while sales of entertainment, televisions and
computer-related items dropped.
Another encouraging sign was that
online revenue rose 10% for the holiday period, bolstered by better
traffic. This is notable because there's been ongoing concern that
people browse electronics in Best Buy's stores and then go home to buy
them more cheaply online, a practice known as "showrooming." The
increase in online revenue over the holidays shows that the chain is
managing to grab its share of online buyers as well.
"While it
will be a journey with ups and downs, we are focused on becoming an
increasingly effective multi-channel retailer and engaging with the tens
of millions of consumers who shop us online and in-store," Joly added.
Revenue at stores open at least a year declined 6.4% internationally, stung by softness in China and Canada.
Total revenue for the holiday period fell slightly to $12.8 billion from $12.9 billion.
Best Buy lost CEO Brian Dunn in April, after an investigation showed he had an inappropriate relationship with a female staffer.
That
led to the departure of co-founder Richard Schulze, who knew about the
relationship but didn't report it properly, the investigation found.
Schulze
stepped down, but he has been considering making a bid for the company.
That bid had not materialized by the end of 2012, although Best Buy has
given Schulze more time to look over its books before he makes an
offer.
Best Buy's stock added 59 cents, or 4.8% to $12.80 about 90 minutes before the market opens.
Copyright
2012 The Associated Press. All rights reserved. This material may not
be published, broadcast, rewritten or redistributed.
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