Business Shamanism: Great Awakening Ushering in New Principles

Using the tools of corporations to reprogram global society and distribute a new cultural operating system

Daniel Pinchbeck
Reality Sandwich

Now that the Evolver network and brand have established themselves to a certain extent, I want to look ahead to developments I hope to see in the near future, with this organization and other initiatives. For the next phase of development, I propose the term "business shamanism." "Corporate alchemy" would be a viable alternative.

First, some context: As I write this, the ruling regime in our rotten republic of Obama-stan is seeking to ignore the pain of the sheeple and extend lavish tax breaks for the wealthy.The financial elite engineered a massive transfer of assets over the last decades, and they are now completing the procedure of creating a two-tier society resembling a serfdom. Champagne glasses are no doubt clinking in fancy hotel rooms and private clubs to celebrate the selling out of the people, as the unemployed and dispossessed roam the streets. We witness, as spectacle,the slow-motion dismantling of the American republic -- though nobody can say how the story will play out this time.

We tend to forget that Roosevelt's New Deal was not a good-hearted gift to the working classes but a compromise to stave off mass uprising. The current oligarchy has determined that it will make no such deal this time around. I suspect they assume that the pulverizing of the populace with mind-numbing media, psychotropic drugs, police state tactics, and poison food had the desired effect. And they may be right.

From the viewpoint of those seeking a deeper level of transformation, however, the political gridlock, social polarization, and extremism of the right wing are all positive signs. The increasing rigidity of the system suggests it is soon going to crack. Perhaps the spirit of insurrection and liberty will reawaken in the people as it does so. But perhaps not.

We don't know when or if we will reach the critical threshold where a current of rebellion becomes a wave and then a mass movement. As Albert Camus discusses in The Rebel, when a person can compromise no further, they resist, and when they resist, their rebellion brings about inner transformation, leading them beyond themselves. "When he rebels, a man identifies himself with other men and so surpasses himself, and from this point of view human solidarity is metaphysical," Camus writes. At the unknown point where people can no longer bear to be controlled or enslaved and begin to resist, they discover something supra-personal within themselves, a source beyond the personal ego. They discover their willingness to sacrifice -- even if it costs them their lives -- for a principle, for justice, for freedom.

Resistance leads to rebellion -- to a complete identification with values that go beyond the individual, that define human nature in its essence. "What was at first the man's obstinate resistance now becomes the whole man, who is identified and summed up in this resistance,"Camus writes. The ruling elite employ teams of experts in social psychology and neuro-linguistic programming, trained in places like the Tavistock Institute, in order to keep the multitudes from recognizing their own interests in a movement of unified defiance. Despite these intensive efforts, it could happen anyway.

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